How to Turn Your LinkedIn Profile Into Your Number One Landing Page: A BAM Playbook
Your LinkedIn profile is not a CV.
It is the digital HQ of your personal brand.
It is where almost every potential client, partner, or candidate lands after seeing your content.
If you want your LinkedIn presence to work as a business driver, your profile must look and feel like a landing page.
This guide shows you exactly how.
It follows the same structure we use at BAM when we build profiles for founders and leaders.Use it as a checklist or let us do the heavy lifting for you.
Create a strong first impression
People make a decision about you within seconds.
Your profile photo and banner decide if they keep reading or bounce.
Profile photo
Use a clear, friendly, high resolution headshot.
Nothing overly produced, nothing mysterious.
You want to look like yourself on your best day.
Banner
Your banner is valuable real estate.
The strongest banners include three elements:
1. The problem you solve
A short statement that makes your positioning obvious.
2. Social proof
Client logos, results, credentials, or a short quote.
3. Visual clarity
Clean, on-brand, and easy to read.
A good banner communicates value before anyone reads a single word.
Use your About section to establish trust
Your About section is not about showing off.
It is about creating a connection and explaining why people should trust you.
The most effective structure is simple:
1. Your story
How you got here, key turning points, and what shaped your perspective.
2. What you do today
A clear explanation of who you help and what you help them achieve.
3. The problem you solve
Make it specific. Make it real. Make it relatable.
4. Your call to action
Tell your visitor what to do next.
At BAM, we build this through a deep interview with every client, because authenticity is the engine of personal branding. If you are doing this yourself, write like you speak and keep the structure tight.
Build a Featured section that drives action
Your Featured section is the navigation menu of your personal brand.
It tells visitors what they should explore and in what order.
Limit it to three items so you do not overwhelm people:
1. One high trust item
A case study, testimonial post, or clear proof of results.
2. One engagement item
A lead magnet, newsletter, or resource that provides instant value.
3. One conversion item
A website link, demo page, or booking page.
If you give people too many choices, they will choose nothing.
Keep it simple and intentional.
Add CTAs in the right places
People want to take the next step.
You need to show them how.
Add clear calls to action in:
• Your About section
• Your Experience section
• Your banner (optional)
• Your Featured section
• Your contact button
Good CTAs feel natural, not pushy.
Examples:
• “If you want ideas for your own LinkedIn brand, reach out.”
• “To explore whether we are a fit, book a short intro call.”
• “For weekly insights, join my newsletter.”
A profile without CTAs is a missed opportunity.
5. Strengthen your credibility with social proof
People trust people who are trusted.
This is where LinkedIn Recommendations shine.
Recommendations work because they are:
• Third party
• Objective
• Searchable
• Permanent
They prove you deliver results for people who look like your Ideal Customer Profile.
The easiest way to get a recommendation:
Reach out to someone who knows your work and make it easy for them with a short script.
Here is a version you can use:
“Hi [NAME],
Hope everything is good. I am updating my LinkedIn profile and noticed that Recommendations help a lot with credibility.
Would you be open to writing a short recommendation about our work together on [PROJECT OR TASK]?
If you can include keywords like X, Y, or Z that would be perfect.
Happy to write one for you as well.
Thanks,
[YOUR NAME]”
Build these slowly. One strong recommendation is more powerful than five generic ones.
Review the rest of your profile for clarity
Everything on your profile should reinforce your positioning.
Use this quick checklist:
• Your Experience section explains outcomes, not tasks
• Your Education section is simple and complete
• Your Skills match the niche you want to be known for
• Your headline tells people exactly what you do
• Your contact details are easy to find
Small details create big trust.
LinkedIn Profile Checklist
Use this if you want to update your profile today:
• Upload a recent, professional photo
• Create a banner with your value proposition, social proof, and clean design
• Rewrite your About section using the four part structure
• Add three items to your Featured section
• Add clear CTAs in your About and Experience sections
• Ask one person for a Recommendation
• Optional: tidy up your Experience and Education sections
A strong profile turns attention into trust and trust into opportunity.
If your content is the billboard, your profile is the landing page.
Make sure it works.
Your LinkedIn profile is not a CV.
It is the digital HQ of your personal brand.
It is where almost every potential client, partner, or candidate lands after seeing your content.
If you want your LinkedIn presence to work as a business driver, your profile must look and feel like a landing page.
This guide shows you exactly how.
It follows the same structure we use at BAM when we build profiles for founders and leaders.Use it as a checklist or let us do the heavy lifting for you.
Create a strong first impression
People make a decision about you within seconds.
Your profile photo and banner decide if they keep reading or bounce.
Profile photo
Use a clear, friendly, high resolution headshot.
Nothing overly produced, nothing mysterious.
You want to look like yourself on your best day.
Banner
Your banner is valuable real estate.
The strongest banners include three elements:
1. The problem you solve
A short statement that makes your positioning obvious.
2. Social proof
Client logos, results, credentials, or a short quote.
3. Visual clarity
Clean, on-brand, and easy to read.
A good banner communicates value before anyone reads a single word.
Use your About section to establish trust
Your About section is not about showing off.
It is about creating a connection and explaining why people should trust you.
The most effective structure is simple:
1. Your story
How you got here, key turning points, and what shaped your perspective.
2. What you do today
A clear explanation of who you help and what you help them achieve.
3. The problem you solve
Make it specific. Make it real. Make it relatable.
4. Your call to action
Tell your visitor what to do next.
At BAM, we build this through a deep interview with every client, because authenticity is the engine of personal branding. If you are doing this yourself, write like you speak and keep the structure tight.
Build a Featured section that drives action
Your Featured section is the navigation menu of your personal brand.
It tells visitors what they should explore and in what order.
Limit it to three items so you do not overwhelm people:
1. One high trust item
A case study, testimonial post, or clear proof of results.
2. One engagement item
A lead magnet, newsletter, or resource that provides instant value.
3. One conversion item
A website link, demo page, or booking page.
If you give people too many choices, they will choose nothing.
Keep it simple and intentional.
Add CTAs in the right places
People want to take the next step.
You need to show them how.
Add clear calls to action in:
• Your About section
• Your Experience section
• Your banner (optional)
• Your Featured section
• Your contact button
Good CTAs feel natural, not pushy.
Examples:
• “If you want ideas for your own LinkedIn brand, reach out.”
• “To explore whether we are a fit, book a short intro call.”
• “For weekly insights, join my newsletter.”
A profile without CTAs is a missed opportunity.
5. Strengthen your credibility with social proof
People trust people who are trusted.
This is where LinkedIn Recommendations shine.
Recommendations work because they are:
• Third party
• Objective
• Searchable
• Permanent
They prove you deliver results for people who look like your Ideal Customer Profile.
The easiest way to get a recommendation:
Reach out to someone who knows your work and make it easy for them with a short script.
Here is a version you can use:
“Hi [NAME],
Hope everything is good. I am updating my LinkedIn profile and noticed that Recommendations help a lot with credibility.
Would you be open to writing a short recommendation about our work together on [PROJECT OR TASK]?
If you can include keywords like X, Y, or Z that would be perfect.
Happy to write one for you as well.
Thanks,
[YOUR NAME]”
Build these slowly. One strong recommendation is more powerful than five generic ones.
Review the rest of your profile for clarity
Everything on your profile should reinforce your positioning.
Use this quick checklist:
• Your Experience section explains outcomes, not tasks
• Your Education section is simple and complete
• Your Skills match the niche you want to be known for
• Your headline tells people exactly what you do
• Your contact details are easy to find
Small details create big trust.
LinkedIn Profile Checklist
Use this if you want to update your profile today:
• Upload a recent, professional photo
• Create a banner with your value proposition, social proof, and clean design
• Rewrite your About section using the four part structure
• Add three items to your Featured section
• Add clear CTAs in your About and Experience sections
• Ask one person for a Recommendation
• Optional: tidy up your Experience and Education sections
A strong profile turns attention into trust and trust into opportunity.
If your content is the billboard, your profile is the landing page.
Make sure it works.
Want BAM to build this for you?
Want BAM to build this for you?
Want BAM to build this for you?
We build profiles like this every week for founders, executives, and operators who want their personal brand to drive visibility, credibility, and inbound opportunities.
We build profiles like this every week for founders, executives, and operators who want their personal brand to drive visibility, credibility, and inbound opportunities.